AUDIENCE

The overall programming of Panorama Media Group is geared towards the
18 to 65+ year old Russian-speaking adult. PMG maintains this broadness of appeal by broadcasting a wide range of news, entertainment and musical materials, round-table discussions, talk shows and community interest programs.

Russian-speakers come from all over Europe and Asia. This is due to the fact that the Russian language was widely taught throughout the school systems of the 15 former Soviet Republics. Russian is the most widely spoken Slavic language.

Russian Americans lead an active lifestyle; they attend cultural, sporting and political events, travel and participate in their community. Most Russian- speakers are bilingual but generally prefer to speak their native language at home, and turn to Russian-language media for the latest news and information.

According to U.S. Immigration Service statistics as well as various media sources there are over 650,000 members of the Russian speaking community in the Southern California area. In many areas they rank in top 10 in terms of population. And the number continues to grow every year.

Russian Americans are among the most educated and highest-earning ethnic groups in the United States. Total readership of Panorama Media Group publications is greater than 60.000.

Due to their specialized language skills, members of the Russian-speaking community have a strong tendency to use businesses that are compassionate to their international backgrounds, and who serve their specific needs. This makes the Russian speaking community an almost perfectly targeted segment of the one of the most affluent areas of the country!